{"id":4288,"date":"2020-04-16T14:16:18","date_gmt":"2020-04-16T14:16:18","guid":{"rendered":"https:\/\/karrierecoaching.ch\/?p=4288"},"modified":"2025-05-14T10:11:38","modified_gmt":"2025-05-14T10:11:38","slug":"glossary-employer-branding","status":"publish","type":"post","link":"https:\/\/karrierecoaching.ch\/en\/glossary-employer-branding\/","title":{"rendered":"Employer branding"},"content":{"rendered":"<h2>A strong employer brand as a success factor<\/h2>\n<p>Employer branding refers to the strategic development of an attractive employer image \u2013 a concept that gained traction in the 1990s, especially in the context of <a href=\"https:\/\/karrierecoaching.ch\/en\/glossary-skills-shortage\/\" target=\"_blank\" rel=\"noopener\">talent shortages<\/a>. The term reflects a shift in power dynamics: companies no longer simply choose employees \u2013 skilled professionals also choose their employers. Much like product branding, a strong employer brand provides guidance and confidence, especially in markets where objective comparisons are difficult. The goal is to attract and retain qualified professionals. This goes beyond a polished image: employer branding also means offering a working environment that aligns with employees&#8217; needs.<\/p>\n<h2>Employer branding and strategic recruitment<\/h2>\n<p>Building an employer brand is a long-term endeavour. Companies that understand their target groups and tailor their offering accordingly position themselves early in the awareness set of potential candidates \u2013 ideally before any actual hiring need arises. Employer branding becomes even more effective when combined with <a href=\"https:\/\/karrierecoaching.ch\/en\/glossary-sourcing\/\" target=\"_blank\" rel=\"noopener\">active sourcing<\/a>: companies proactively engage with suitable professionals and maintain strong networks. This strategic approach to recruitment and <a href=\"https:\/\/karrierecoaching.ch\/en\/glossary-retention-management\/\" target=\"_blank\" rel=\"noopener\">retention<\/a> gives companies a competitive edge in the <a href=\"https:\/\/karrierecoaching.ch\/en\/glossary-war-for-talents\/\" target=\"_blank\" rel=\"noopener\">war for talent<\/a>.<\/p>\n<h2>Articles on the topic<\/h2>\n<p><a href=\"https:\/\/karrierecoaching.ch\/en\/skills-based-recruiting-old-wine-in-new-skins\/\" target=\"_blank\" rel=\"noopener\">Skills-based recruiting &#8211; old wine in new skins?<\/a><br \/>\n<a href=\"https:\/\/karrierecoaching.ch\/en\/diversity-yes-but-for-real\/\" target=\"_blank\" rel=\"noopener\">Diversity? Yes, but for real!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A strong employer brand as a success factor Employer branding refers to the strategic development of an attractive employer image \u2013 a concept that gained traction in the 1990s, especially in the context of talent shortages. The term reflects a shift in power dynamics: companies no longer simply choose employees \u2013 skilled professionals also choose [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer branding - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Why employer branding is key to attracting talent, building networks and positioning your company for long-term recruiting success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karrierecoaching.ch\/en\/glossary-employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding - 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