{"id":7591,"date":"2022-07-28T15:51:29","date_gmt":"2022-07-28T15:51:29","guid":{"rendered":"https:\/\/karrierecoaching.ch\/?p=7591"},"modified":"2025-05-17T11:29:28","modified_gmt":"2025-05-17T11:29:28","slug":"glossary-self-marketing","status":"publish","type":"post","link":"https:\/\/karrierecoaching.ch\/en\/glossary-self-marketing\/","title":{"rendered":"Self-marketing"},"content":{"rendered":"<h2>Good work alone is no longer enough<\/h2>\n<p>\u00abI\u2019m doing a great job\u2014people will notice.\u00bb Many professionals shy away from self-marketing, thinking it\u2019s unnecessary or awkward. But in today\u2019s workplace\u2014with frequent leadership changes, remote teams, and limited insight into daily work\u2014performance alone often goes unnoticed. To stay visible, you need to actively communicate your value. <a href=\"https:\/\/karrierecoaching.ch\/en\/glossary-storytelling\/\" target=\"_blank\" rel=\"noopener\">Storytelling<\/a> is a powerful tool here: those who tell compelling stories are the ones who are remembered.<\/p>\n<h2>Credible, not pushy<\/h2>\n<p>In Switzerland, self-marketing often suffers from a poor reputation\u2014associated with bragging or pressure. But authentic self-marketing is none of that. It\u2019s about clearly showing who you are, what you\u2019re good at, and what sets you apart. The key is self-awareness. Only those who understand their <a href=\"https:\/\/karrierecoaching.ch\/en\/glossary-strengths\/\" target=\"_blank\" rel=\"noopener\">strengths<\/a> and goals can present them convincingly. Self-marketing requires <a href=\"https:\/\/karrierecoaching.ch\/en\/glossary-self-confidence\/\" target=\"_blank\" rel=\"noopener\">self-confidence<\/a>\u2014and that can be learned. <a href=\"https:\/\/karrierecoaching.ch\/en\/glossary-personal-and-professional-assessment\/\" target=\"_blank\" rel=\"noopener\">Personal and professional assessment<\/a> as well as storytelling techniques help define and communicate your professional identity with clarity and ease.<\/p>\n<h2>Articles on the topic<\/h2>\n<p><a href=\"https:\/\/karrierecoaching.ch\/en\/poultry-does-not-fly\/\" target=\"_blank\" rel=\"noopener\">Poultry does not fly<\/a><br \/>\n<a href=\"https:\/\/karrierecoaching.ch\/en\/why-success-does-not-speak-enough-for-itself\/\" target=\"_blank\" rel=\"noopener\">Why success does not speak enough for itself<\/a><br \/>\n<a href=\"https:\/\/karrierecoaching.ch\/en\/self-marketing-is-a-requirement-in-every-job\/\" target=\"_blank\" rel=\"noopener\">Self-marketing is a requirement in every job<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good work alone is no longer enough \u00abI\u2019m doing a great job\u2014people will notice.\u00bb Many professionals shy away from self-marketing, thinking it\u2019s unnecessary or awkward. But in today\u2019s workplace\u2014with frequent leadership changes, remote teams, and limited insight into daily work\u2014performance alone often goes unnoticed. To stay visible, you need to actively communicate your value. Storytelling [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Self-marketing - Karrierecoaching - Peter N\u00e4f<\/title>\n<meta name=\"description\" content=\"Authentic self-marketing builds visibility and trust. With storytelling and self-awareness, you position yourself clearly and credibly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karrierecoaching.ch\/en\/glossary-self-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self-marketing - Karrierecoaching - Peter N\u00e4f\" \/>\n<meta property=\"og:description\" content=\"Authentic self-marketing builds visibility and trust. 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