How inner convictions shape our thinking
Beliefs are deeply rooted thoughts we perceive as true—often without realising it. Many are shaped by upbringing, culture, or experience. They act like filters, influencing what we notice and how we react. We tend to register only what confirms our beliefs, reinforcing them through repetition. This leads to behavioural patterns and emotional responses that feel inevitable. But others see the world through their own beliefs, which can make our perspective seem strange or irrational to them.
Beliefs in coaching and career development
In coaching, beliefs are often hidden drivers behind recurring challenges. Recognising them as the true cause opens the door to lasting change. Beliefs also impact career progression: if someone is convinced they’re bad at self-promotion, they won’t invest in it—thus proving themselves right. Such assumptions often stem from narrow stereotypes of «good salespeople». A more accurate and constructive belief can unlock new opportunities and self-confidence.