Two markets – two approaches
In the job search, a distinction is made between the open and the hidden job market. The open market includes all publicly advertised positions – on job boards, company websites or in print media. The hidden market refers to jobs that are never published but filled through referrals, employee networks, headhunters or unsolicited applications. Particularly for skilled or senior positions, this hidden market dominates. Studies suggest that up to two-thirds of these roles are filled without any job ad.
Digital shift and strategic visibility
Digital tools have made job listings more accessible – but also more crowded and harder to navigate. Companies are increasingly turning to Active Sourcing: recruiters proactively search platforms like LinkedIn to find qualified candidates. For job seekers, this means making sure they can be found. A well-maintained LinkedIn profile is now essential. The hidden market requires initiative – but often offers better opportunities.
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