Proactive strategy: When job seekers take the first step
Outbound marketing means actively reaching out to potential customers – traditionally via cold calls. Its success largely depends on the accuracy of targeting: the better the needs are identified, the higher the conversion rate. Yet this method is often seen as intrusive. In contrast, inbound marketing relies on being found by interested parties. Both approaches work well in job hunting. Companies increasingly look for specific profiles, while applicants define clear requirements for roles and work environments. Thus, pro-active outreach – such as initiative or direct applications – becomes a powerful tool.
Initiative application: Active job search
Applicants who take the initiative act like companies in outbound mode. An initiative application resembles an investment sale: instead of offering a product, candidates offer their expertise and personality. The more informed they are about potential employers, the more precise their applications. Most of the work lies in the research beforehand. Strategic, thoughtful applications are positively received. At the same time, building a strong LinkedIn profile supports the inbound strategy. Combining both approaches can be especially effective.
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