Your personal brand in today’s job market
Personal branding is the individual counterpart to the well-known employer branding. Just as companies use strategic positioning to attract top talent, professionals must stand out in a fast-paced job market. Sought-after specialists compete with one another for the most desirable positions. Being employed at a leading company can strengthen your own market value. That’s why a clear and strategic presentation of your professional identity is key.
Positioning with substance
Personal branding isn’t a quick fix. It’s a long-term strategy based on self-reflection: Who am I? What do I stand for? What do I want? These questions are the foundation of a strong brand – and of a consistent professional identity. Ideally, this positioning is developed in a personal and professional assessment. Only then should you start communicating it consistently – across all channels, from your CV to your LinkedIn profile. Strong brands are consistent. Those who maintain visibility are often approached – even when they’re not actively searching.
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